BACKGROUND
Etiqa Cambodia is a member of the Maybank Group, a leading ASEAN insurer with a presence in Cambodia, Malaysia, Singapore, Indonesia, and the Philippines. As the single master brand for all Insurance & Takaful businesses under Maybank, Etiqa is recognized as a leader in General Insurance, Bancassurance, Online Insurance, and Group Medical Insurance across the region. Guided by the aspiration to “make the world a better place,” Etiqa continuously seeks to offer Fast & Easy services and provide Best Advice tailored to customer needs.

CHALLENGE

To mark its official entry into the Cambodian market, Etiqa Cambodia hosted a Brand Launch Event, which was divided into two key segments: a Press Conference and a Gala Dinner. This high-profile event required a seamless blend of brand storytelling, event aesthetics, and a thorough event management plan to establish Etiqa as a trusted name in Cambodia’s insurance sector. Our role was to create a visually compelling event while ensuring a smooth event management experience from start to finish.

our approach

“To deliver a launch event that resonated with Etiqa’s brand identity and regional presence, we provided end-to-end event support, covering material design, event flow management, EMCEE, public relations, entertainment coordination.”

PRESS CONFERENCE

PRESS CONFERENCE

GALA DINNER

GALA DINNER
icon 1. PRESS CONFERENCE
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The press conference aimed to build brand awareness and promote products to the public through media engagement, while also highlighting Etiqa’s CSR activities and communicating brand values.

To support the event, we provided detailed event coordination and technical support to ensure smooth execution, along with media outreach to maximize coverage and visibility for Etiqa’s key messages.

EVENT MATERIAL DESIGN:
Backdrop:
EVENT
MANAGEMENT:
Oversaw event flow, coordinated the Emcee, and managed public relations for maximum media engagement. Worked closely with media and press, including TV stations, newspapers, online news platforms, and radio channels, to ensure comprehensive coverage and successful publication to the public. Our media’s partners include: Phnom Penh Post, Thmey Thmey, Cambodianess, Khmer Times, Sabay News, TV5, PNN, Kampuchea Thmey, Reaksmey Kampuchea, CNC, Cambodia Flash News, Fresh News, Hang Meas.
icon GALA DINNER
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The Gala Dinner aims to introduce Etiqa Cambodia’s brand to the public and create a memorable brand experience by engaging attendees with brand-focused visuals and activities. To support the event, we provided complete logistical support, including stage and technical management, while coordinating with vendors to maintain consistent brand aesthetics throughout the evening including:
Event Design and Production
Materials includes entrance, stage design, LED backdrop with animated screen display, Stage wing, photo backdrop, invitation card, etc.
EVENT
MANAGEMENT:

Managed the event flow, Emcee coordination, and entertainment, ensuring a seamless experience for attendees.

OUR RESULT

The Etiqa Brand Launch successfully introduced the brand to Cambodia’s market with a highly engaging and visually cohesive event experience.

1

The Press Conference gained significant media coverage,

REINFORCING ETIQA’S INDUSTRY LEADERSHIP

2

The Gala Dinner delivered an immersive brand experience that left a

LASTING IMPRESSION ON GUESTS

Through strategic design and flawless execution, we helped position Etiqa as a trued, innovative, and customer-centric insurer in Cambodia.

This success was driven by a data-informed  strategy, enhanced content planning, and a customer-centric marketing approach.

This case study highlights how digital marketing can transform business growth, while also emphasizing the importance of understanding consumer behavior in a competitive landscape like the Cambodian market.

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