CHALLENGE
our approach
To craft a reflective and creative identity for the NSPC event, we proposed a design concept inspired by Kbach Khmer, Cambodia’s traditional ornamental art, which integrates the elements from NSPC’s logo and symbols to resonate the national identity, cultural elegance, yet present the modern professionalism.
KEY VISUAL CONCEPT
KBACH PHNI
is commonly seen in embroidery, on ceremonial carved banana stalks, on pierced leather puppets, on lacquer objects and masks, and on the wall.
KBACH ANGKOR
Kbach Angkor is found in ancient temples, palaces, pagodas, and important government buildings. Kbach Pka Chan is one of Kbach Angkor.
KLAUS
Klaus (ក្លស់) is one of the ornaments were used in the royal palace, in large parades, in religious ceremonies, in royal ceremonies and traditional festivals.
This creative direction not only highlights NSPC’s role in preserving national identity but also demonstrate the commitment to shape the future of social protection. By blending heritage elements with modern design, we aimed to introduce Kbach Khmer to the younger generation, bridging cultural tradition with contemporary aesthetics and making it a focal point of high-profile national events.
PROPOSED EVENT DESIGN ELEMENTS:
OUR Result
The event design successfully resonated with NSPC’s vision and mission. The use of cultural aesthetics in a modern context not only enhanced the event experience but also introduced younger generations to Cambodia’s artistic heritage.
The event received positive feedback from attendees, reinforcing NSPC’s leadership in national social policies.
